Brian Williams' "Truthiness" in Advertising
Posted by Brad Jacobson
For some time now, MSNBC has been running commercials touting their election coverage team's commitment to providing information that better enables Americans to make informed choices at the voting booth. But in context of the unfolding Pentagon TV war analysts scandal, one of these promos (which I believe is new) stood out for its particular hypocrisy.
To a melodramatic background score that's one part patriotic sentimentality (scene in Mel Gibson movie after character's army triumphs), one part childhood wonder (kids riding bikes in the sky to silhouette of the moon in E.T.), and one part lovers reuniting after a long separation (archetypal open-armed sprint across verdant meadow), this is the TV promo's content:
TEXT GRAPHIC: Decision 2008
TEXT GRAPHIC: Why Do People Care About Politics?
IMAGE: "VOTE HERE" sign with people standing in line behind it.
BRIAN WILLIAMS VOICEOVER: This is a participatory democracy.
TEXT GRAPHIC: Know
IMAGE: Black and white shot of people voting in the foreground; full-color American flag hanging prominently in the background.
BRIAN WILLIAMS VOICEOVER: I think you owe it to your democracy to know as much as you can about what's going on.
IMAGE: Old man (again in black and white), holding an American flag (again in full color) and seated on a bench, is gazing out toward the New York harbor.
TEXT GRAPHIC: That's Why You Care
TEXT GRAPHIC: That's Why We Cover It
IMAGE: Brian Williams' face, then the major faces of MSNBC election coverage.
TEXT GRAPHIC: MSNBC Decision 2008
TEXT GRAPHIC: MSNBC The Place for Politics
To this day, however, Brian Williams and MSNBC, along with CNN, Fox News, ABC, CBS and NBC, have failed to respond to a PBS NewsHour request for an interview about The New York Times exposé, which revealed ex-generals-turned-TV war analysts, shilling directly for the Pentagon, appeared regularly on their programs. (Yesterday, Media Matters published a study that found "since January 1, 2002, the analysts named in the Times article -- many identified as having ties to the defense industry -- collectively appeared or were quoted as experts more than 4,500 times on ABC, ABC News Now, CBS, CBS Radio Network, NBC, CNN, CNN Headline News, Fox News, MSNBC, CNBC, and NPR.")
Williams, who in that MSNBC promo says, "This is a participatory democracy" in which "you owe it to your democracy to know as much as you can about what's going on," has, along with his network colleagues, prevented millions of people from knowing what's gone on in the run-up to the war in Iraq and over the course of the occupation. Williams champions our participatory democracy in MSNBC's ad yet fails to share with his viewers any information about what President Eisenhower, in his farewell address, presciently predicted would be the single greatest threat to our democracy - the "military-industrial complex."
On January 17, 1961, Eisenhower - a Republican president, former lifetime military man and war hero - explicitly cautioned: "In the councils of government, we must guard against the acquisition of unwarranted influence, whether sought or unsought, by the military-industrial complex. The potential for the disastrous rise of misplaced power exists and will persist. We must never let the weight of this combination endanger our liberties or democratic processes. We should take nothing for granted. Only an alert and knowledgeable citizenry can compel the proper meshing of the huge industrial and military machinery of defense with our peaceful methods and goals so that security and liberty may prosper together."
Yet here's Williams only acknowledgment of his network's involvement with these Pentagon-shilling TV war generals - not from behind his anchor desk but on his NBC Nightly News blog The Daily Nightly (April 29, 2008):
Continue reading "Brian Williams' "Truthiness" in Advertising" »



